film posters use conventions to gain an effect on the viewer, the poster themselves are advertising therefore they must engage and promote the film so audience go and spend money either in the cinema or on dvd.
The poster will indicate genre narrative character and depict a mood and style, to this the designers will use font colour lighting character photography and possibly slogans.
font is key there are two types of font serif and sans serif, serif font are typefaces with flicks and more of a famine curly design. sans serif is a font without any elaborations flicks and curls it is generally masculine and used in action film for impact. with the use of font the designers can clearly engage the target audience for example Law Abiding Citizen directed by F. Gary Gray uses bold sans serif font because it is a action exsposive film where as The Wedding Planner directed by Adam Shankman has elegant serif font to appeal to females, there target audience.
points i made from this poster
.The release date is clearly stated at the bottom of the page for audience information
. The film introduces the majority of the characters, which gives a familiarity in the trilogy of posters
.Font is a key convention to film posters; this is a serif font in a medieval type depicting history time and age linking the text to the narrative of the film
. Again the colour and tone reinforce the traditional age old feel and connotes the narrative and location of the film
. One convention that is seen in all movie posters are a list of the actors crew and production companies as well as promoters
. Title – large centre of the page. Draws attention clearly indicates to the audience the film instantly
. Synthetic personalisation is used to interact with the viewer creating a direct connection as the characters look at the viewer
. Film posters use effects to add a professional clean cut appearance, in this case mist and lighting show a air of mystery and adventure
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